Illustration of an open book transforming into an author website platform, highlighting the 5 common problems found across self-published author websites, including clarity, trust signals, email capture, buying path, and authority content.
Author Marketing

We Reviewed 50 Self-Published Author Websites. Most Had the Same 5 Problems.

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We reviewed 50 self-published author websites and found the same recurring problems: unclear messaging, weak email capture, buried trust signals, buying friction, and missing platform strategy. Here’s why most author sites are built to exist — not to convert.